Licensing

We're expanding our mission to transform well-wishes into wellbeing through carefully chosen licensing partnerships. Each licensed product becomes a new way to spread our message of support and positivity, while maintaining our commitment to channel profits into vital mental health initiatives.

Our Licensing Partner, This is Iris

We're delighted to be represented by This Is Iris, a renowned licensing agency whose team brings over 50 years of combined experience to help brands reach their full potential. From our first meeting at PG Live, Sarah Lawrence and her team demonstrated an immediate understanding of our mission and the potential of our brand to make a meaningful difference across multiple product categories.

About Brand Licensing

Brand licensing is a partnership where we (the brand owner) grant another company (the licensee) permission to use our designs, artwork and brand identity on their products. Think of it like this: you know how you can buy Harry Potter homeware, or Disney clothing? That's licensing in action - one company owns the brand, while other companies create the products.

How Licensing Works with Our Mission

Licensing is a powerful way for us to amplify our impact. When you buy a licensed Brilliantly Brave product, you're still supporting mental health initiatives - just like with our cards. The royalties we receive from every licensed product sold go straight into our community support fund, helping to provide free mental health training, counselling, and peer support groups.

This means each licensed product does that same double duty of care that our cards do - once for the person receiving it, and again for someone in the community who may never be met. It's about creating more touchpoints for support, more opportunities for connection, and more funding for vital mental health initiatives.

Brilliantly Brave, Benevolent Blooms "Oh Mugnificent You" Mug

Our First Licensing Deal

Stickers4

Launching: May 2025
This is Iris are already hard at work and in January 2025 we announced our first licensing deal. We met up with Dan and Alex from Stickers4 at Brand Licensing Europe -our debut licensing partnership with Stickers4 brings Brilliantly Brave's uplifting designs and supportive messages to a range of high-quality stickers, wall decals and window film helping spread positivity in everyday moments. Find out more here.

Why License with Brilliantly Brave?

Choosing a licensing partner isn't just about great designs or a compelling story - though we certainly have both. It's about finding a partner who understands the complexities of bringing products to market successfully.

This is where our co-founder Stuart's extensive licensing experience becomes invaluable. Through his work with I Like Birds, which has grown from a local Scottish brand to international success, Stuart has developed deep expertise in working with licensees. His track record speaks for itself - nine finalist spots at the Brand & Lifestyle Licensing Awards, plus multiple finalist places across categories. But more importantly, this experience means he understands exactly what licensees need:

Direct involvement in the design process to speed up development
Flexible, collaborative approach to product developmen
Quick turnaround on design adaptation
Deep understanding of different product categorie
Proven track record of successful licensed products
Experience in international markets

When you license with Brilliantly Brave, you're not just getting beautiful designs and a purposeful brand - you're getting a partner who understands your needs as a licensee and can help bring products to market efficiently and successfully.

Combined with our award-nominated designs, growing brand recognition, and powerful social impact message, this makes Brilliantly Brave an ideal licensing partner for companies looking to create products that don't just look good, but do good too.

From Design to Product

So what does this look like? It's about turning the 2D designs seen on our cards into loveable - and huggable! - three dimensional products which uplift and support mental health

Categories Available for License

Our distinctive artwork and messaging are available for licensing across various categories, including:

Calendars
Stationery
Gift Products
Homeware
And more (much more...in fact anything you can imagine!)

Brand Assets

Despite being "new to licensing" as a brand, we're experienced in our personnel. Between Sarah and Stuart there are years of Brand Licensing nous!

Unique, purpose-driven brand story
Multiple distinctive art styles
Growing consumer recognition
Award-nominated designs
Strong social impact message
Experience with working alongside Licensees

About This is Iris

We couldn't be more chuffed to be working with Sarah and the This is Iris team. When we first met Sarah at PG Live, we knew we'd found someone special. Her immediate grasp of our mission, combined with her genuine enthusiasm for our cause, made This Is Iris the perfect partner for Brilliantly Brave.

This is Iris

As one of the UK's leading licensing agencies, This Is Iris brings creativity and strategic thinking to every partnership. Based on the beautiful North Devon coast (where they've been known to welcome visitors with cream teas!), they've spent years building an impressive reputation for developing thoughtful, successful licensing programmes that extend far beyond domestic territories.

The Iris team's combined 50+ years of experience spans everything from greeting cards and stationery to textiles and homewares. They work alongside artists, designers, charities and IP owners to develop licensing programmes that remain true to brand values while reaching new audiences. Their impressive track record includes managing international licensing programmes, creating bespoke campaigns for retailers, and nurturing new brands into household names. This expertise, combined with their commitment to building lasting relationships and understanding each brand's unique potential, makes them ideal partners to help us expand our mission of transforming well-wishes into wellbeing through licensing.

Sarah Lawrence

With nearly three decades of experience in the licensing industry, Sarah Lawrence brings a wealth of expertise to Brilliantly Brave's licensing programme. Her journey began with 14 years as a senior designer for one of the UK's leading publishers, giving her invaluable insight into what makes products work at retail. Today, as Licensing Director at This Is Iris, she's a respected industry figure who regularly judges Brand Licensing Europe's License This! competition and leads panel events supporting new creatives entering the industry.

Sarah's commitment to nurturing new talent and innovative brands perfectly aligns with our mission - she understands that successful licensing is about more than just great design, it's about creating meaningful connections and lasting impact. Her hands-on experience in developing international licensing programmes, combined with her creative background and deep industry knowledge, makes her the ideal partner to help us extend Brilliantly Brave's message of support and wellbeing across new product categories.

Let's Create Something Meaningful Together

Whether you're interested in licensing our designs, exploring collaboration opportunities, or simply want to learn more about how we can work together to make a difference, we'd love to hear from you. Every licensed product becomes a new way to spread support and positivity while funding vital mental health initiatives. Together, we can create beautiful products that don't just look good, but do good too.