About Brilliantly Brave

Brilliantly Brave creates modern cards that turn kindness into action. Small cards, big difference.

Where creativity meets care

Brilliantly Brave began with a simple idea: that beautiful design can do genuine good.

We make modern greeting cards with bold colour, honest words and a clear purpose: every single one helps fund free mental-health training and peer support across Scotland.

When you send one of our cards, you’re not just sharing a message. You’re helping someone else find theirs.

Close-up: Brilliantly Brave stand at Scotland's Trade Fair, 2025

Our story

We’re based in Moray, a small corner of Scotland with a big sense of community.

Brilliantly Brave grew out of our sister organisation Green Ribbons, founded by mental-health trainer Jean Pryde after almost three decades on the front line of support.

Together with designer Stuart Cox, Jean set out to connect creativity and care: turning cards into small but tangible acts of change.

What started as a side project to fund local courses quickly became a fully-fledged brand with empathy at its core.

Why it matters

We believe small gestures can create big change.

A handwritten note. A moment of recognition. Those small acts, multiplied across thousands of cards, help fund the training that allows others to spot when someone’s struggling and step in to help.

Our goal isn’t to be the biggest card company.

It’s to be the one that feels most human.

Recognition

We don’t chase awards, but they help shine a light on the cause.

Finalist: The Henries (“Contemporary Trend”)
Shortlisted: The Henries (Six times)
Jean Pryde: named in the UK’s f:entrepreneur #iAlso100
Named Small Biz 100 2025
Finalist: Womens' Enterprise Scotland Awards
Winner: Scotland Trade Awards (Best Stationery)
Winner: Theo Paphitis Small Business Sunday
Commended in the Scottish Parliament and invited to The King’s Garden Party

Each acknowledgement extends the reach of our work in mental health and design.

Spreading the Word

Part of our mission is to spread the word, and normalise conversations about Mental Wellbeing, both with the public but also the industries we're in. We've featured multiple times in the Greetings trade press in both Progressive Greetings and Greetings Today. We've been interviewed by Brand Untapped. Featured in Total Licensing Magazine. Appeared at Brand Licensing Europe. We've even presented to industry experts at "Nessies Den" - Scotland's answer to Dragons Den

Expanding Our Impact Through Licensing

Our partnership with renowned licensing agency This Is Iris marks an exciting new chapter in our journey. From our first meeting with Sarah Lawrence at PG Live, we knew we'd found a partner who truly understood our mission to transform well-wishes into wellbeing. This collaboration is already bearing fruit – in January 2025, we announced our first licensing deal with Stickers4, allowing us to spread our uplifting messages across new product categories. Every licensed product becomes a new touchpoint for our message, helping to normalise conversations about mental wellbeing while generating additional funds for vital community initiatives. Working with Sarah and her team opens up exciting possibilities for expanding our reach through calendars, stationery, homeware and beyond. Each new product category represents an opportunity to reach more people with our message of support and positivity, while maintaining our commitment to channel all profits into mental health initiatives.

Our Commitment to Quality & Purpose

Every Brilliantly Brave card is:

Thoughtfully designed to uplift and support

Created with input from mental health professionals

Printed on FSC-certified recycled paper, and produced by our zero-waste, solar-powered printing partner

A direct investment in community mental health support

Jean Pryde

Jean is our mental health expert, with over 20 years of experience as a counsellor, life coach, and Mental Health First Aid instructor. Through her business, Green Ribbons, she's trained everyone from local community groups to Rolls Royce, Diageo, The Macallan employees and Veterinary staff through the Royal College of Veterinary Surgeons. When she's not transforming lives through Brilliantly Brave, she's running The Midlife Mingle community group or possibly operating her digger in Moray! She was selected as one of the f:entrepreneur 100 most inspiring female leaders in the UK for 2025.

Stuart Cox

Co-founder Stuart's journey includes 15 years teaching design and branding in health and social care partnerships, building the internationally successful "I Like Birds" brand, and firsthand experience of homelessness—giving him unique insight into both the creative and human aspects of our mission. His "I Like Birds" brand earned nine finalist spots at the Brand & Lifestyle Licensing Awards, alongside Gift of the Year, The Calendar Awards and a Highly commended at The Stationery Awards. He's also served as a judge for License This! at Brand Licensing Europe.

Let's Connect

We believe in the power of community, and we'd love you to be part of ours. Whether you want to share your story, learn more about our impact in your area, interested in stocking our cards as a retailer or simply want to say hello, we're always delighted to hear from you. Every message, comment, and interaction helps us build a stronger network of support and understanding. After all, transforming well-wishes into wellbeing isn't just our mission – it's something we achieve together, one connection at a time.